BARCELONA: LaLiga giants FC Barcelona have signed a collaboration agreement with record company Sony Music for the next two seasons to promote the creation of entertainment experiences that combine music and sport.
Sport and Music
This new venture with Sony Music is part of the club’s goal of proactively partner with entities that share its values and philosophy. It also reinforces the strategy of establishing alliances with leading brands that allow FC Barcelona to continue at the forefront of the sport and entertainment industry. Through this initiative Barça will have the opportunity to connect with its fans through multiple types of experiences that will combine football stars and big-name music artists.
Joint actions have already allowed the club to imagine the future scope of this alliance, such as the performance by Sony Music artists at Sunday’s Joan Gamper Trophy game. In addition, as part of the FC Barcelona US Tour, the Barça Fest Miami was held on Tuesday at BayFront, an event aimed at fans featuring two artists from the record label: Play-N-Skillz, and Pedró Capó, who wrote ‘Calma’, one of the hits of the summer.
In the coming months, other specific projects will be revealed, involving the presence of artists at events organised by Barça; shared contents with participation of artists from the Sony Music label and the club’s players; in addition to the use of the Sony Music catalogue for content produced by the club’s different channels.
Josep Maria Bartomeu, president of FC Barcelona,said: “We are very proud to be joining forces with Sony Music, one of the biggest entertainment companies in the world. With this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials.”
Afo Verde, chairman & CEO, Sony Music Latin Iberia, added: “We are very excited and looking forward to our prestigious partnership with the FC Barcelona organization. It gives both parties a unique platform to tell stories by combining music and sports. I’m sure that music and Barça fans will enjoy this amazing collaboration.”
