NEW YORK: Sports and entertainment agency Wasserman has announced announced the formation of The Collective – a new division dedicated to raising the visibility of women in sports and entertainment.
Looking to build on the US women’s national team’s historic World Cup win, The Collective will seek to “deliver unique strategy, insights, and ideas for talent, brands, and properties focused on empowering and speaking to women”.
“The Collective is the culmination of decades of successful work representing women and helping brands connect to women. We have both a responsibility and an opportunity to utilize our expertise and network to empower women. With the backing of all of Wasserman and Casey, The Collective aims to contribute to that goal while moving our industry forward,” said Thayer Lavielle, executive vice president, The Collective.
The new division will serve as a resource for Wasserman, the company said, including its business and clients. The vision is for projects or clients that reach women to be elevated by the combined expertise and experience of The Collective and benefit from the new division.
Founded by entertainment exective Casey Wasserman, the agency already represents more than 150 of the world’s best women athletes across 21 sports including 56% of the US women’s national soccer team, 26 WNBA players and a number of women Gold-medal-winning Olympians. The roster includes Sue Bird, Mia Hamm, Hilary Knight, Katie Ledecky, Simone Manuel, Maya Moore, Alex Morgan, Ibtihaj Muhammad, Megan Rapinoe and Abby Wambach.
