STAKE HAS SIGNED skateboarding star Nyjah Huston as its first-ever global skateboarding ambassador, marking the platform’s first athlete ambassador deal in the sport.
The partnership builds on Stake’s existing investments in the X Games and Street League Skateboarding (SLS) and was announced ahead of the inaugural X Games Summer League Championship.
Huston will feature across Stake’s international marketing campaigns, digital content, and brand activations.
Huston has won 15 X Games gold medals and six Street League Skateboarding Super Crown titles, alongside an Olympic bronze medal at Paris 2024.
Stake is already active across football, Formula 1, mixed martial arts, and cricket, with the Huston partnership reinforcing its expansion into action sports following skateboarding’s introduction to the Olympic programme.
