NEW DELHI: In line with its efforts to offer varied sports content, third-party mobile browser and a content platform UC Browser has announced an engagement campaign comprising of multiple in-app activities during the upcoming ICC Cricket World Cup 2019.
UC Browser, an Alibaba Digital Media and Entertainment Group company, has roped in cricket veterans Irfan Pathan, Michael Clarke and Kevin Pietersen as part of its wide-ranging cricket coverage to the most awaited international championship of One Day International cricket. UC Browser cricket content includes short videos, GIFs and memes and more.
In another step to benefit cricket fans, UC Browser is again offering its users a chance to earn prizes worth Rs 10 million by participating in a quiz as well as play & win game on the browser. The three former cricketers will run through interactive activities and will share match predictions throughout the World Cup. Users can also guess the right answers for every match and win UCoins, which can be exchanged for Paytm Cash.
In a bid to benefit maximum users and provide localised services, UC Cricket, UC Browser’s in-app channel for cricket content aggregation is geared up to present Live Ball to Ball Match Commentary in eight local languages, covering Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Besides this, for all-in-one live cricket content, including live scores, news, videos, photos and more, UC Cricket will be supported by seven local languages, covering Tamil, Telugu, Marathi, Gujarati, Bengali, Kannada and Malayalam.
The 12th edition of the World Cup, scheduled to be hosted by England and Wales from 30 May to 14 July, will feature 10 teams including India, England, South Africa, West Indies, Sri Lanka, New Zealand, Australia, Pakistan, Bangladesh and Afghanistan.
