LONDON: The global rugby apparel market is expected to post a CAGR close to 5% during the period 2019-2023, according to the latest market research report by Technavio.
A key factor driving the growth of the market is the transformation of rugby from a niche to a mainstream sport, owing to its inclusion in the Olympic Games 2016.
Due to the prominence of development programs and an increase in female participation, more rugby teams and clubs are inclined toward the sport. There is also a relative growth in social media platforms, professional sponsorships, and prominence of rugby apparel being sold at large retailers. These aspects are expected to increase awareness among people about the sport that can help the sport reach mainstream popularity, expanding the global rugby apparel market in the coming years.
As per Technavio, the growing participation of women in rugby will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global rugby apparel market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global rugby apparel market: Growing participation of women in rugby
Globally, the participation of females in various sports including rugby, is increasing. For instance, the global participation of women in rugby increased by over 45% during 2013 and 2017. It was mostly driven by the program, Get into Rugby, which was launched by WR to ensure easy access to rugby for women and girls.
The participation of women in rugby is growing across all regions. For instance, in Africa, the number of female rugby players increased by 50% between 2016 and 2017. Popular female rugby tournaments include Women’s Rugby World Cup, Caribbean Women’s Rugby Championship, Women Rugby at Olympics, and Women’s Six Nations Championship. This increase in the number of female rugby players is enhancing the demand for rugby apparel.
“Along with the growing participation of women in rugby, the growth in development programs of rugby unions, the introduction of new rugby tournaments, and the customization of rugby apparel are some other major aspects that are expected to boost the growth of the overall global market during the forecast period,” says a senior analyst at Technavio.
