PARIS: Diesel Fragrances and Brazil and Paris Saint-Germain forward Neymar Jr, accompanied by Buzzman, have launched a new fragrance, “Spirit of the Brave”, giving their definition of bravery.
Spread worldwide, the campaign was launched Sunday in more than 40 countries.
By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.’s skin: his tattoos. He has more than 70, each illustrating an important event of his life. Neymar Jr.’s tattoos not only tell his story, they reveal his personality.
They come to life under the direction of multi-awarded Canadian director and photographer Mark Zibert, to illustrate THE definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears.
A unique and very personal film, in the image of the Spirit of The Brave fragrance co-created by Neymar Jr., the bottle of which is inspired by one of his iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.
This campaign, supported by a display coverage also photographed by Mark Zibert, deployed in several countries as of Sunday, including France, Italy, the United Kingdom, Germany, the US and of course Brazil.
