MUMBAI: The cricket fever in India is at its peak with the Indian Premier League 2019 approaching its finale. The number of people watching the series is consistent since the season started, and so is the heavy advertising by brands.
Ahead of the finals, YouGov asked respondents on a week-on-week basis, who according to them will win IPL 2019 and which brands to they recall advertising the most in this season.
Dream11 emerged as the most recalled brand by people at the end of the fifth week of IPL 2019. While Vivo had a high recall throughout, Dream11 enhanced its recall in the consumers’ minds over the weeks but saw a slight drop in the fifth week. Vivo started out on top in the first week and kept increasing its score, saw a decline in the fourth week but picked up again in the fifth week.
Even Swiggy, Hotstar and Paytm have registered high recall as the season draws to a close. While Paytm recorded a good start, towards the fifth week it saw a slight drop in its recall, while Hotstar saw a slight drop in the middle but picked up in the fifth week of IPL.
On the other hand, Swiggy has improved its recall week-on-week and is actually at par with Vivo and Dream11 in terms of recollection by people.
