PolicyX MUMBAI: PolicyX.com, an online insurance web aggregator confirmed Tuesday that former Indian batsman Virender Sehwag will be its new brand ambassador.
With Sehwag’s presence, the brand has launched its largest marketing campaign so far on digital platforms which will mention about the bouquet of products and services PolicyX.com offers such as term insurance, health insurance, life insurance, car insurance and others. It will capture outdoor and print advertising mediums gradually.
PolicyX.com CEO and founder Naval Goel stated: “Sehwag is one of the most respected, self-made sports person. He is simple, trustworthy and genuine. He believes in transparency and honesty as a person and that is what excites us as a brand. PolicyX.com is built on similar principles and values – Trust being the core of it. So it’s not just a simple association, its a partnership of values. With this association, hopefully, we will be able to reach every Indian household and will build trust among customers towards PolicyX.com.
Sehwag also commented on the association: “It is great to be associated with a company which stands for trust and simplicity. Insurance is one of the most important financial products that protects us financially during times of death, disability or disease and it is important to choose the right policy. I am really impressed by the work done by the team of PolicyX.com in spreading insurance awareness and bringing much needed transparency in the process.”
The ex-Delhi dasher has personally worked on this campaign as he wants people to get aware of the importance of having insurance in today’s era from a trusted advisor.
“With this association, PolicyX.com will garner a much wider reach. The company is planning to come out with different marketing campaigns with Sehwag soon,” PolicyX.com marketing manager Anil Kumar added.
Sehwag is one of the hot favourites when it comes to brands looking out for ex-cricketers to endorse their products or services. He was recently announced as one of the two faces of the Alibaba Group-owned UC Browser for its IPL-specific campaign.
He is also the brand ambassador of MyTeam11, the Indian online fantasy sports platform.
When it comes to media commitments during the IPL 2019, he is associated with Star India, the official broadcaster as well as the Times Group-owned digital cricket platform, Cricbuzz.
