NEW YORK: DKNY, the global fashion brand based out of the USA, will have its sports arm collaborate with Major League Baseball (MLB), one of the biggest sporting leagues in the country.
The partnership or rather the fashion range, will be known as DKNY SPORT x MLB which will be an evolution of the modern woman’s athleisure wardrobe.
This sport-inspired collection brings DKNY’s signature city-ready sport styles to ballparks across the country, creating the perfect game day uniform, with a modern, feminine edge for all 30 MLB teams. It includes DKNY Sport favourites—the sneaker dress, coach’s jacket, cropped hoodie and leggings—co-branded with an MLB team icon of her choice. Form-fitting activewear styles, an undeniably feminine signature of DKNY, declare pride with team logos stamped on the chest, across the back, and down the legs.
To bring the collaboration to life, DKNY will host a large-scale VIP launch event in partnership with MLB on 28 March. There will be a two-hour interactive, engaging VIP event featuring notable attendees across the fashion, lifestyle and sports sectors.
DKNY SPORT X MLB will be available to fans on dkny.com, mlbshop.com, fanatics.com, Macy’s, and select ballparks throughout the country. Pricing ranges from $40-$70 for tops, $60-$80 for fleece and bottoms, and $80-$160 for outerwear.
