MUMBAI: Procam International, organisers of the premium distance running events in the country, have announced Fast&Up, the flagship sports and active nutrition brand of Aeronutrix Sports Products Private Limited, as official energy drink partners to all their IAAF labelled races.
These include the Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25K.
Fast&Up has inked this prestigious partnership for these proclaimed events within 3 years of its inception. As the energy drink partner to these runs, the brand has successfully placed its name amidst the top brands of India. This association will aid the brand to create awareness and cater to more than 1,250,000 runners nationally.
The brand will provide energy drink support with their flagship product Fast&Up Reload to the runners during their run that will provide them with energy and help enhance performance. The partnership is a step forward towards the brand’s aim to revolutionize the way sports nutrition is administered in India.
Fast&Up is the only Indian nutrition brand to be certified with ‘Informed-Choice’ across its flagship products.
Aeronutrix Sports Pvt. Ltd CEO Vijayaraghavan Venugopal said: “We are proud to be associated with Procam. It is a prestigious moment for our entire team to achieve this feat within 3 years of our launch. We are excited to fuel runners across the country in the next year and thank the running community for showing support to Fast&Up, making it a trusted brand for sports in India.”
Procam International Joint MD Vivek Singh added: “For us at Procam International, runners are our biggest stakeholders. We are constantly striving to ensure an enhanced running experience for our runners and we believe it is the same for Fast&Up. We are delighted to welcome Fast&Up as our energy drink partner and look forward to growing this partnership.”
