MUMBAI: Indian Premier League (IPL) side Rajasthan Royals have announced Inox Leisure Ltd. as its official partner for the IPL 2019.
One of India’s fastest growing multiplex operators, Inox will have its logo presence on the team attire. It has been consistently undertaking exciting initiatives for its viewers to redefine the cinema experience in the country, blending top class luxury, impeccable services and best-in-class technology with its irresistible offers for its viewers.
The strategic partnership with Rajasthan Royals will further lend a touch of royalty and offer its patrons an extraordinary experience beyond cinemas.
As a special offer, Inox has given passionate cricket and movie buffs a chance to win a free-of-cost trip to Jaipur to watch one of the Royals’ home games this season which will include match tickets and return air tickets. Those guests buying a ‘Rajasthan Royals Popcorn Tub’ will also be eligible for winning the coveted trip. It will be a 2 nights-3 days stay which features sightseeing at Jaipur to the winning viewers.
They also stand a chance to win the new ‘Pink’ Royals jersey, autographed merchandise and a chance to meet the team’s players such as Ajinkya Rahane, Ben Stokes and Steve Smith.
Rajasthan Royals global brand ambassador and former captain Shane Warne commented on the partnership in an event in the city: “Thank you Inox for getting on-board with the Rajasthan Royals. It’s a terrific family to be a part of. I am privileged to have witnessed such a beautiful cinematic experience today.”
Warne kicked off the association by addressing the top management of Inox and shared his life experiences on how teamwork, respect within the team, and leadership matters for any sport or an organisation to be successful.
Inox Leisure Limited CEO Alok Tandon added: “With a clear focus on curating the best experience for our patrons, we have continuously been working on partnerships, allowing us to take their cinema experience to new levels. The partnership with Rajasthan Royals adds a royal touch to our brand offering. We invite our patrons across the country to come forward and win a chance to experience the royalty of Rajasthan Royals from close quarters. We would also like to thank Shane and the entire Rajasthan Royals leadership for coming on-board with Inox.”
This is Inox’s first brush with the cricket business in India, having been previously involved in football by being the official multiplex partner for Indian Super League (ISL) teams such as FC Goa and FC Pune City.
