MUMBAI: ITW Digital, the media arm of ITW Consulting, has opted to sell Veqta Sports, India’s first sports-specific live streaming and VOD service to Gurgaon-based OTT solutions provider MultiTV, Television Post reports.
MultiTV founder Vikash Samota said: “MultiTV has been associated with Veqta since its early days. We have been involved with many OTT platforms and are providing them the video platform and technical support. With this acquisition we will now strengthen our offering with sports content and B2B and B2C integration of Veqta. We look forward to using our expertise to grow the brand by bringing great content from the world of sports and providing a seamless viewing experience to the Veqta users”.
Veqta co-founder and director Varun Mathur added: “MultiTV has been providing the technical backend infrastructure services for Veqta and is quite familiar with the product. This will allow for a seamless takeover of Veqta by MultiTV. We are confident that MultiTV with its large team, technical expertise and vast OTT experience will grow the brand and increase the reach among sports fans in the country.”
MultiTV’s aim is to assist brands, media companies and content publishers by providing technology products in order to maximise monetary opportunities with growing digital video consumption.
Veqta had recently joined hands with Hungama Play for the live streaming of the Coppa Italia 2019 in India. It also has the EFL Cup in its kitty, being its exclusive digital partner.
