MUMBAI: Dream11, India’s largest sports gaming platform, has claimed that since the last one year, it has seen a 60% rise in the expansion of its registered user base, which has crossed the 50 million mark as of this month.
The brand is said to have 90% of the market share in the fantasy sports and gaming industry according to the Indian Federation of Sports and Gaming (IFSG).
Dream11 CEO and co-founder Harsh Jain said: “We are thrilled to have 5 crore (50 million) Indian sports fans on our platform. This achievement reaffirms the growth potential of fantasy sports in India, signalling a new era for the Indian sports gaming industry. Backed by strong partnerships across sports genres and robust technology infrastructure, we will continue our efforts to expand our user base and provide the Indian sports fans with a personalised, immersive and engaging experience.”
Dream11’s partnerships are with the likes of the ICC, Big Bash League, NBA, FIH, Pro Kabaddi League and the Indian Super League.
Prior to having former cricket captain MS Dhoni on board as brand ambassador, it had popular Indian sports commentator Harsha Bhogle in a similar role which increased its visibility. It recently featured in the news for backing out of its commitment with the Pakistan Super League in the aftermath of the Pulwama terror attacks.
