MUMBAI: Droom, the Indian automobiles e-commerce firm based out of New Delhi, has been confirmed as the co-presenting sponsor of the ongoing 3-match New Zealand vs India T20I cricket series.
Droom founder and CEO Sandeep Aggarwal stated: “We are very excited to be a part of the IND-NZ series. Cricket is a kind of religion in India that unites rather than divides. The way in which the Men in Blue have been performing has got the entire nation excited ahead of this year’s World Cup, and every match is being followed closely by millions. This gives us an opportunity to build a brand connect with our target audiences, specifically youngsters. With increased brand awareness and association with Indian cricket, we hope to reach out to audiences at a grand scale that only some of the bigger & established brands have. “
In October 2018, the company raised $30 million from one of Japan’s top investors, Joe Hirao, that brought up the total investments in the firm to $125 million.
Droom aims to double its gross merchandise value (GMV) to $3.5 billion by the end of this year and plans to go for an IPO by 2020. Droom is expected to give tough competition to the likes of Cars24, OLX and Quikr, who have become established players in this market segment.
