MADRID: Real Betis will be much closer to its thousands of fans in Europe as it has become the first club in Spain and second in the world after Serie A’s Napoli to launch its own line of stores on Amazon in Spain, Italy, France, Germany and the United Kingdom.
Thanks to these stores, the online search of all the official products of Real Betis will be made easier and easier, allowing the green and white colors to be available for Amazon customers in these countries. Amateurs from the Amazon club will find not only Kappa products, but a wide variety of licensed items and products from past seasons of Real Betis.
This project is part of the international development strategy of Real Betis, which has been aiming to strengthen its presence at the global level in the hands of one of the best known brands in the world.
“Real Betis has millions of fans in the world and is currently competing in European competitions, for us it is very important to bring the club’s official products to all our fans inside and outside of Spain and thanks to Amazon we have opened simultaneously stores in five countries in Europe.” Real Betis general director of business Ramón Alarcón said.
