KUALA LUMPUR: Malaysia based SportsFix, a live streaming sports platform for the Asean region, has announced a partnership with Rokki, a company offering on-board Wi-Fi and video streaming services, to provide Asian sports content to all AirAsia’s destinations.
Starting this month, all AirAsia passengers on Rokki-enabled flights will be able to watch certain SportsFix’s Asian sports content on their personal mobile devices. Premium sports content will be made available on 49 planes equipped with Rokki, which passengers will be able to access and watch for free.
Rokki is AirAsia’s onboard Wi-Fi service, offering in-flight entertainment and connectivity using passengers’ personal mobile devices to access movies, music, games, travel guides, shopping catalogues and more. Chats and Internet Plans are also available for guests to surf the web.
SportsFix chief executive officer Carl Kirchhoff welcomed the collaboration. “Making our premium sports content available on AirAsia flights via ROKKI is a fantastic opportunity for us to reach new fans who did not have access to our content before. Our collaboration with ROKKI is the first one of its kind in South East Asia and is another testament for innovation in this region.”
Rokki CEO Lalitha Sivanaser says: “We’re excited to expand Rokki’s content offering to include sports, which has always been in demand among our users. We strive to continually elevate and enhance the travel experience, and that includes helping our guests stay up-to-date with their favourite sporting events even while they’re flying above the clouds.”
