MELBOURNE: Surfing Australia, the country’s governing body of the sport has announced an extension of its partnership with global brand Oakley for the next three years.
As a result, Oakley will continue to serve as the official eyewear and apparel sponsor of Surfing Australia’s nudie Australian Boardriders Battle Series. It is the biggest grassroots boardriders event series in the country that involves more than 65 of Australia’s best boardrider clubs across eight state qualifying rounds with 24 clubs competing at the National Final in Newcastle. Its purpose likes in building the profile and capacity of community boardriders clubs throughout the country.
In the past five years, Surfing Australia has invested $750,000 to encourage more clubs to participate in the series.
“We are excited to be continuing our partnership with Surfing Australia and further our support of grassroots surfing in Australia. The nudie Australian Boardriders Battle is an event that the Oakley team are passionate and excited about, and we see valuable engagement with the Oakley brand through the state series and national final. We thank Surfing Australia for their support and we are excited to see all the surfers in action again this year,” said Beau Emerton, Oakley’s Manager of Sports Marketing.
Surfing Australia’s General Manager of Partnerships, Digital and Events, Jake White said: “We are very excited to have extended our great partnership with Oakley.”
“Oakley has strong roots in Australian surfing and their backing of the boardriders club community throughout the country and Surfing Australia is greatly appreciated.”
