TOKYO: Celebrating its 100th anniversary this year, the ‘Citizen’ group has named Japan’s top female tennis player, Naomi Osaka as its brand ambassador. Osaka has been seen endorsing the watch brand at the on-going US Open 2018 with the ‘Eco-Drive Bluetooth BZ4006-01E’ edition which will be launched globally this autumn.
Toshio Tokura, President and CEO of Citizen believes that Osaka epitomizes the brand’s tagline “Better Starts Now,” which encapsulates the belief that no matter who you are and what you do, it is always possible to make something better and now is the time to start doing it.
“I’m honored to have Naomi Osaka join us as our new brand ambassador. Her dynamic spirit of advancing forward shares the same essence of our brand spirit. People around the world are taking notice of her powerful moves and imagination. Likewise, we would like to demonstrate exciting new products based on expertise and innovation.”, Tokura said.
“I am delighted to be a part of the auspicious team of Citizen brand ambassadors,” Osaka said.
“Better Starts Now fits perfectly with my philosophy of taking on new challenges to reach the top of the world as a tennis sports representative. I hope my Citizen watch becomes a personal lucky charm from now on” she adds.
Citizen continues to support athletes of various sports from figure skating, table tennis to rugby, who represent not only Japan but other countries as well, in their pursuit of sports excellence.
