PARIS: Ligue 1 heavyweights, Paris Saint-Germain (PSG) on Thursday named French automobile giant, Renault as its official partner, striking a 3-year sponsorship deal. The announcement has come days before France getting an opportunity to lift the World Cup for the first time in two decades, taking on Croatia in the final on Sunday.
The duo will collaborate in creating large-scale, global advertising and promotional campaigns, which will help the club leverage Renault’s mass appeal in France and outside. They are also known for their creativity and as a result, the partnership presents a great opportunity for PSG to add to its existing 60 million social media followers through engaging content online.
Marc Armstrong, Director of Sponsorship at Paris Saint-Germain, said:
“We are delighted that Renault has chosen Paris Saint-Germain to mark its entry into football and are proud to associate our club with one of the stalwarts of French industry. Renault will occupy an important position within our overall partnership programme. We are eager to begin working together, starting this season, and to see our players featuring in Renault’s famous ‘French Touch’ campaigns.”
Philippe Buros, Commercial Director, Renault France, added:
“We are delighted to associate the Renault brand with that of Paris Saint-Germain, which contributes to the influence of Paris and France in the world. This major partnership offers us many opportunities, both in France and internationally, that will benefit our customers and our sales networks.”
