MUMBAI: Sony Pictures Networks India’s (SPN) English movie channel Sony Pix, which had introduced an on-air property aligned with the ongoing FIFA World Cup 2018 – ‘Sony Pix Football Fever’ – has collaborated with fitness centre Gold’s Gym and events destination Kasa Kai Mumbai to tap into the football mania.
With Gold’s Gym, the channel has curated an exclusive fitness routine inspired by the biggest Hollywood stars and footballers called ‘Sony PIX Football Fever Session’. Spread across 16 locations in 5 cities – Delhi, Mumbai, Gurgaon, Pune & Bangalore – this session will have a football as part of the workout drill.
As for the partnership with Kasa Kai Mumbai, the channel is present at the special screenings organised for the final match at pubs such as True Tram Trunk in Mumbai and Flip @ MTV Café in Mumbai and Delhi. Here too, participants get to win merchandise from Sony PIX and a F&B voucher from the pub if they win at a Hollywood and football quiz.
The final kick is saved for the grand finale on July 15 with a football live screening where over 5,000 people will gather to watch the final match between France and Croatia at Jio Garden, Mumbai for which Sony Pix fans have a chance to win exclusive invites by logging in to their social media page.
