ROME: Serie A club AS Roma announced on Tuesday a 3-year partnership with Betway, the global online betting company that operates in several European markets.
Through this deal, Betway will become Roma’s exclusive training kit partner till the 2020-21 season.
The company will also be featured in Roma’s training ground signage, in-stadium LEDs and exclusive digital content from the club to increase its brand awareness on a global scale.
Kaitlyn Colligan, director of Global Business Development and Commercial Operations at AS Roma said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season. Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”
Betway CEO Anthony Werkman said: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football. Roma have a huge fan base and we hope this three-year-deal will give us some great exposure over the course of the next few seasons.”
