LAS VEGAS: UFC, the world’s premier mixed martial arts (MMA) event announced on Tuesday a new, multi-year partnership with global betting firm Parimatch across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland.
Parimatch will be UFC’s first ever marketing partner from the Russian Commonwealth region, making it an interesting one. It was also named as the “Presenting Partner” of UFC’s inaugural event in Russia called ‘UFC Fight Night Moscow’ on Saturday, September 15 at Olimpiysky Stadium in the country’s capital city.
“We are thrilled to be in business with Parimatch, a global brand that has grown from a small firm to one of the world’s largest international gaming networks in just a few short decades,” UFC vice president, International Marketing Partnerships Rene Valencia said.
“We look forward to working with Parimatch as we continue to grow our brand and the sport of MMA around the world.”
“Partnering with UFC is a massive for our holding ad for the continued growth of mixed martial arts as a whole,” Parimatch general manager Sergei Portnov said.
“Our cooperation will mean that the Parimatch brand can infuse with the DNA of mixed martial arts in several countries and regions at once. On September 15, UFC will hold its first event in Russia and it will be a great showcase for our new collaboration.”
All UFC athletes competing in championships excluding UK and Ireland, will be endorsing Parimatch on their exclusive Fight Collection. The company will also be showcased inside UFC’s world-famous Octagon, on UFC.com and live-event programming, as well as across the competition’s social and digital platforms.?
