MUMBAI: The National Basketball Association (NBA) and Times Studio, a digital video content company of Times Group, have announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms.
As part of the partnership, Times Studio will deliver short-form videos focusing on on-court storylines, player profiles, and the history of the NBA, and will also produce original localized content exploring basketball culture in India and teaching the game to new fans. Additionally, Times Studio will launch NBA-dedicated sections on MensXP.com and Indiatimes.com, featuring extensive coverage of the NBA by Times’ editorial team.
Mairu Gupta, NBA India senior director of Content and Media Distribution, said: “We are excited to partner with the Times Studio to bring original, localized NBA content to our growing fan base in India.
“The Times Group has a proven track record of developing and producing engaging content that resonates with audiences, making them an ideal partner to help us further connect with our fans.”
Rajesh Bahl, CEO, Times Studio, said: “We are thrilled to partner with the NBA to create and deliver impactful stories of the game for our young audiences across these two digital platforms.
“This partnership will feed the fans’ growing demand for the game and expose our existing audience to the world of the NBA.”
Times Internet claims a reach of more than 45 million unique visitors per month.
