MUMBAI: IPL franchise Royal Challengers Bangalore (RCB) has found yet another sponsor in OYO, the Indian hospitality company, Economic Times reports.
It is said that the deal is expected to last till December in which OYO will be one of RCB’s direct sponsors. The company will give away free VIP tickets for their matches and will also offer special F&B packages and hosts screenings across Bengaluru, Delhi, Mumbai, Gurugram, Kolkata and Agra.
“We are thrilled to be a part of the T20 extravaganza by means of this association,” Maninder Gulati, chief strategy officer, OYO was quoted as saying.
“It is a matter of great satisfaction for us to find a brand that shares the same ethos and energy as ours. RCB is a strong team with consistent performance and we believe this association will help our brand reach more discerning customers in every nook and corner of the country through T20. We wish team RCB the very best for the season and look forward to seeing the team perform on the field with dedicated enthusiasm in the upcoming matches.”
Amrit Thomas, chairman of RCB expressed delight at the development. “The partnership finds OYO in perfect brand synergy with the team RCB, which is led by young skipper, ViratKohli. OYO is a brand that appeals and connects with the youth with diverse offerings, including OYO Townhouse, OYO Home, OYO Rooms and OYO SilverKey, and we are delighted to welcome OYO on board as our sponsor.”
