MANCHESTER: Premier League giants Manchester United have announced an extension of their successful partnership with MLILY, the club’s official mattress and pillow provider.
Since the partnership began in 2016, MLILY has truly immersed itself within the club, using its innovation and growth within its industry to benefit United fans, staff and first team players.
The company’s ability to work with the club’s elite coaching staff and sports science team has allowed them to create bespoke sleeping environments for each player, product innovations that have been passed on to the everyday consumer.
MLILY has been part of a number of successful activations, most notably the overwhelming response it received at the club’s #ILOVEUNITED fan event in New York, as well as working with Manchester United’s ambassadors and legends at trade shows in the UK and China; activities which it credits with further boosts in sales and brand growth. MLILY’s work with United on last summer’s preseason tour also helped enhance its presence in the United States.
Manchester United’s Group Managing Director, Richard Arnold, commented: “Since our partnership began, MLILY has expanded into several new markets, as well as seeing tangible growth in its existing markets. I am pleased that it credits some of this success to its partnership with Manchester United.
“Our partnership with MLILY has not only benefited the club and its first team but also our fans. Their mattresses and pillows have been a welcome addition to the club’s inventory and they have become an established presence throughout the club. I am delighted we will be continuing our partnership into the future.”
MLILY’s CEO, James Ni, commented: “Since the international partnership, MLILY has seen profound growth across global markets. Domestically in China and amongst international markets, sales have received significant boosts, and as a business our company has moved from strength to strength.
“We are pleased to have the opportunity to extend what has been a very productive relationship with our partners at Manchester United. After all, we are talking about The Theatre of Dreams and MLILY is the number one mattress and pillow brand in the world for providing the deep sleep necessary for making those dreams come true.”
