MUMBAI: American apparel brand Under Armour has launched a game show app focused on Steph Curry, the Golden State Warriors star player who has won two NBA championships.
TheSteph IQ mobile app aims to challengefans to answer basketball-themed questions to win shoes, NBA playoffs tickets and a shared grand prize of $10,000 in Under Armour store credit.
The Steph IQ game show is activated in real time, kicking off just after Curry scores his first three-point shot during each playoff game. After that, players can answer eight questions of increasing difficulty for a chance to win prizes. The first Steph IQ game will run on Friday, May 4, when the Warriors face off against the New Orleans Pelicans.
Social media personality Brian Armstrong, also known as Bdot, will host each Steph IQ game, which Under Armour has developed in collobaration with digital agency, Red Interactive.
The Steph IQ game is an opportunity for Under Armour to leverage the publicity and fan attention that Curry gets during the NBA playoffs, which mark his return to the court after having to sit out because of an injury, USA’s mobilemarketer.com reports.
