MUMBAI: Centuary Mattresses Thursday announced the appointment of Sania Mirza as its brand ambassador, an initiative in line with the company’s ambition to become the country’s No. 1 mattress company by 2025.
The move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador. Compared to the market growth rate of 10-11% in the past decade, Centuary Mattresses has been maintaining a CAGR of 19% per annum to be one of the fastest growing brands in comfort and bedding industry in India.
Centuary Mattresses will launch a nation-wide campaign with the tennis star which will be rolled out across various media. Sania Mirza will be seen in all the marketing campaigns and collaterals of the brand; emphasizing on the ‘Power of Better Sleep’.
Announcing the appointment, Uttam Malani, executive director, Centuary Mattresses said: “Sania Mirza, who is a firm believer in the importance of sleep in her own success story, was found to be an ideal personality to come on board as Centuary Mattresses’ brand ambassador. The brand intends to leverage Sania’s popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams.”
“I always endorse the brands that I believe in and brands I associate myself on a personal level as well. I am proud to be associated by Centuary Mattresses as we both share the same vision of dreaming big to achieve greater successes and the power of better sleep to chase those dreams. India Ka sleep specialist is now my sleep specialist too, said the ace tennis player on her appointment.
The company plans to rapidly expand its presence and penetration across India by adding to its 200-odd exclusive brand outlets and 3,000 plus multi-brand dealers; riding on the wave of excitement generated through the endorsement and upcoming campaign with Sania – coupled with the launch of innovative new products.
