Pro Kabaddi League team Haryana Steelers on Monday announced a collaboration with Mesmerize to launch an exclusive collection inspired by the culturally rich sport.
The collection pays homage to the strength, strategy, and teamwork inherent in Kabaddi, reflecting the spirit and resilience of both the sport and the athletes.
The Haryana Steelers x Mesmerize collection features meticulously crafted pieces of jewellery, including necklaces and bracelets, designed with elements that resonate with kabaddi. Each elegant piece draws on the spirit of the sport and the unwavering determination of the Haryana Steelers, providing fans with a unique way to celebrate their connection to India’s beloved game.
Divyanshu Singh, COO at JSW Sports, remarked, “There’s a common notion that the Indian sports licensing and merchandising market hasn’t reached its full potential, but we’re committed to changing that narrative. Through this association, our focus is on developing authentic products that truly resonate with the preferences of our fans. The inspiration came from the natural synergy we saw between both brands. Mesmerize’s unique designs, especially those invoking powerful cultural elements, align perfectly with the values of our team and players. With the direct-to-consumer market in India experiencing significant growth, we believe now is the perfect time to capitalize on this momentum. Our licensing and merchandising strategy is further strengthened by comprehensive SEO efforts and an integrated approach to grow this partnership.”
Dhruv Khandwala, co-founder of Mesmerize, noted, “We chose stainless steel as the key material for this collection because it represents an unyielding spirit and resilience, qualities that are at the heart of both the Haryana Steelers and our fans. These pieces are a reminder of the strength that lies within us, inspired by the game of kabaddi and its champions.”
The kabaddi-inspired collection is now available on the Mesmerize website, inviting everyone to embrace not just the sport, but the enduring legacy it represents. Celebrate the spirit of kabaddi with a modern twist that embodies the values of toughness, endurance, and cultural pride—qualities shared by the Haryana Steelers and their devoted fanbase.
