KRAFTON India has invested in Shuru, a hyperlocal community app that provides local updates and services across India. The Series A round also saw participation from Omidyar Network India and Eximius Ventures.
Shuru is a hyperlocal app with over 1 crore installs, 2 million monthly active users, and presence in 650,000+ locations. It offers trending updates, local shop info, classifieds, and buy-sell listings.
KRAFTON India’s investment aims to deepen regional engagement, expand its digital presence, and integrate gaming experiences into Shuru, supporting a community-driven digital ecosystem.
KRAFTON India CEO Sean Hyunil Sohn commented, “The hyperlocal digital ecosystem in India holds immense promise, and we see it as a vital driver of connectivity and community engagement. Shuru is uniquely positioned to lead this transformation in India. Shuru’s user-centric approach aligns with KRAFTON India’s vision of providing tailored experiences for local users across the country. We are excited about the possibilities this partnership will unlock in reaching grassroots audiences.”
Shuru App CEO & Co-Founder Mayank Bhangadia added, “Imagine an India where every village, town, and city is connected, empowered, and thriving. Shuru App is making this vision a reality. With 650,000+ locations on board and recently crossing 1 crore installations, we’re creating a platform that will redefine the way Indians live, work, and interact. As we continue to grow, we’re unlocking unprecedented opportunities for civic engagement, local updates, and business development – and we’re just getting started. The partnership with KRAFTON India opens unparalleled opportunities for Shuru to innovate and scale. Their expertise in engaging diverse user bases, particularly in gaming and entertainment, complements our vision of building India’s leading hyperlocal platform. We look forward to leveraging this partnership to empower and resonate with users across India.”
KRAFTON India Lead – Corporate Development Nihansh Bhat further added, “This investment is a natural extension of our strategy to partner with Indian startups and emerging ecosystems like hyperlocal platforms. By working closely with Shuru, we aim to enhance user experiences, amplify regional connect, and contribute meaningfully to the evolving Indian hyperlocal digital landscape.”
With nearly $200 million invested in Indian startups, KRAFTON India’s collaboration with Shuru marks another step in its commitment to supporting India’s growing startup ecosystem.
