IOS Sports and Entertainment launched a new logo to mark its 20-year journey.
Founded by former squash national Neerav Tomar and industrialist Sanjeev Khandelwal, IOS has grown into one of India’s leading sports management firms, representing over 150 elite athletes and partnering with 500+ brands.
The new logo features the number ’20’ in colourful gradient hues representing the diversity of sports the company supports, alongside ‘IOS’ in modern typography, underscored by the tagline ‘SPORTS & ENTERTAINMENT’ and the years ‘2005 – 2025’.
Tomar said, “When we started IOS twenty years ago, we had a vision to revolutionize sports management in India. This new logo represents not just our journey, but the evolution of sports management in India. The vibrant colours symbolize the diversity of talent we represent, while the modern design reflects our forward-thinking approach.”
Transforming Olympic Sports in India
IOS has played a key role in transforming the commercial landscape for Olympic sports athletes, starting with boxer Vijender Singh and later representing stars like Suresh Raina, Lovlina Borgohain, Mirabai Chanu, Saina Nehwal, and Manika Batra.
Athletes’ Perspectives
Vijender Singh, Olympic bronze medallist: “My journey with IOS began when they were just starting out, and we’ve grown together over these 20 years. They believed in me when Olympic sports athletes had limited commercial opportunities in India. IOS didn’t just manage my career; they transformed how India sees Olympic athletes.”
Lovlina Borgohain, Olympic bronze medallist: “The team at IOS has been instrumental in my journey both on and off the field. Their expertise in creating the right partnerships has allowed me to sustain my focus on boxing while building a meaningful presence beyond the ring.”
Mirabai Chanu, Olympic silver medallist: “Before partnering with IOS, I didn’t realize how important professional management was for athletes like me. Their strategic approach to building my brand has opened doors I never imagined possible.”
Strategic Partnerships & Comprehensive Services
Beyond athlete representation, IOS partners with national sports bodies such as the IOA, AFI, PCI, and the Weightlifting Federation of India, offering services like sponsorship consulting, rights management, and event operations.
Expanding into Cricket and Entertainment
IOS has managed comprehensive sports franchise operations, including serving as the operations team for the Gujarat Lions IPL franchise, handling everything from sponsorship activation to merchandise.
The company excels in narrative-driven brand integrations, having contributed to Bollywood projects like Mary Kom, Toofaan, and Rock On.
The new logo is being implemented across all IOS platforms from Tuesday, May 27, onwards, marking the beginning of year-long celebration activities commemorating this significant milestone.
