Barbados Royals, the Royals Sports Group-owned Caribbean Premier League franchise, Thursday announced Invest Barbados as their principal sponsor for the men’s team and title sponsor for their women’s team in the upcoming season of the CPL.
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals’ matchday and training jerseys. Additionally, the logo will feature on the front of the matchday and training jerseys for the Barbados Royals’ Women’s team.
This strategic partnership underscores Invest Barbados’ commitment to promoting the island on a global scale as a premier investment destination, leveraging the widespread reach and popularity of both the two-time CPL champions and the reigning WCPL champions. A key feature of this partnership will be the Royals’ utilization of their global network to organize events and networking opportunities round the year for Invest Barbados in key markets such as India, the United Kingdom, and the UAE.
As part of the roll-out, Invest Barbados and the Royals will facilitate a wide range of engagement opportunities and activations for both their supporters and potential investors, as the CPL cricket season gets closer.
Kaye Greenidge, chief executive officer, Invest Barbados, shared her enthusiasm about the partnership: “We are delighted to support the Barbados Royals as their principal sponsor for the men’s team and the title sponsor for their women’s team. This partnership offers a unique platform to showcase Barbados as a vibrant and dynamic location for investment and business. We believe in the power of cricket to unite communities and inspire global audiences, and we are excited to be part of this journey.”
“We are incredibly excited to have Invest Barbados join the Royals Family as a principal sponsor for the men’s team and as the Title Sponsor for the women’s team. We have the privilege of working together to showcase the incredible country of Barbados and the impressive investment opportunities it provides, to the world. We have an extensive network that hasn’t to date been exposed to these opportunities, and we look forward to creating immersive experiences that do just that,” said Jake Lush McCrum, chief executive officer, Royals Sports Group.
