Sports brand PUMA India, in order to deepen their connect with Gen Z consumers, has onboarded upcoming cricketers Riyan Parag and Nitish Kumar Reddy.
This move reinforces PUMA’s commitment to nurturing young talent and solidifying the sports brand’s connect with youth culture in the country.
Riyan, a 22-year-old right-hand batsman from Guwahati, has made significant strides in the cricket arena. He is the highest run-getter among uncapped players in the recent IPL and was part of the victorious Indian Under-19 team at the 2018 Under-19 Cricket World Cup. Likewise, Nitish, a 21-year-old all-rounder from Andhra Pradesh, has been making headlines for earning the Emerging Player title of IPL 2024.
With this, the duo joins the PUMA family and will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives.
As per the Instagram Trend Talk preview for 2024, nine out of ten Gen Z individuals in India consider themselves part of a fandom. The same study also highlighted that India has the highest percentage of sports superfans among Gen Z, compared to any other country.
PUMA’s strategic alliances and innovative marketing campaigns in the country have catapulted the brand to global stardom, which is supported by a battery of brand ambassadors in Virat Kohli, Mohammed Shami, Harmanpreet Kaur, Kareena Kapoor Khan, MC Mary Kom, to Avani Lakhera and Gen Z sensations in Ibrahim Ali Khan and Shanaya Kapoor, along with a vibrant social media community of 13 million followers.
