NODWIN Gaming has partnered with American electric vehicle manufacturer Tesla for the grand finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4.
Marking Tesla’s first-ever association with an Indian esports event, the collaboration will see the brand showcase the redesigned Model Y at the tournament. Fans will also experience the Tesla Light Show as the grand finals get underway, offering a glimpse of the brand’s trademark blend of technology and spectacle.
Tesla recently entered the Indian market with experience centres in Mumbai’s BKC and Delhi’s Worldmark Aerocity. Its tie-up with BGMS reflects shared values with NODWIN Gaming—innovation, disruption, and leadership in technology. Just as Tesla integrates software, EV design and even gaming within its cars, esports embodies a digital-first culture that resonates with today’s youth.
By teaming up for BGMS, both brands aim to deepen their presence in India while engaging directly with a vibrant, Gen Z- and millennial-led community. With BGMS the only esports tournament in India to be broadcast on national television, the collaboration ensures unmatched visibility and underlines the rising cultural and commercial weight of esports in the country, the release notes.
The BGMS Season 4 grand finals, taking place from 12–14 September, will see the top 16 Indian teams compete in a LAN showdown.
NODWIN Gaming co-founder and managing director Akshat Rathee said, “At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together.”
