BOLDFIT has announced that Indian tennis legend Sania Mirza has joined the company as both an athlete and investor. As part of the collaboration, she will co-create and promote a new line of tennis rackets and pickleball paddles designed specifically for Indian players and enthusiasts.
Founded in 2018 and based in Bengaluru, Boldfit provides apparel, footwear and equipment for athletes across levels, blending contemporary design with performance-driven quality. By bringing Sania on board, the brand is strengthening its push into racket sports and combining athlete-led insights with product innovation.
This partnership also advances Boldfit’s vision of making sport an everyday lifestyle in India. With Mirza joining the fold, the company’s athlete roster now covers cricket, table tennis, tennis, pickleball and more—each collaboration reinforcing Boldfit’s ambition to become a unifying force in Indian sport and culture.
Boldfit founder and CEO Pallav Bihani said, “Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us. This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”
Mirza added, “Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports.”
