BEATS has rolled out a new campaign starring Indian Test captain and brand ambassador Shubman Gill.
Titled ‘Burn Bright’, the campaign showcases the brand’s latest high-performance workout earbuds, the Powerbeats Pro 2.
The film features Gill training with the Powerbeats Pro 2, wireless earbuds engineered specifically for athletes. The device offers heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, up to 45 hours of battery life with the charging case, Qi wireless charging and voice isolation.
‘Burn Bright’ continues Beats’ global campaign series celebrating leading athletes. Previous faces of the brand include Lamine Yamal, Kobbie Mainoo, Erling Haaland, Lionel Messi, Qinwen Zheng and LeBron James.
Powerbeats Pro 2 is priced at Rs 29,900.
Beats chief marketing officer and head of product Chris Thorne said, “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”
Gill said, “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise. Beats isn’t just about music — it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”
