FREEDOM REFINED SUNFLOWER OIL, the brand of Gemini Edibles and Fats India (GEF India), has announced the appointment of cricket legend Rahul Dravid as its new brand ambassador.
Renowned for his discipline, dependability, and balanced outlook on life, Dravid’s persona aligns seamlessly with the brand’s core values of trust, quality, and consistency, according to the release.
As part of the association, Dravid will spearhead campaigns across television, digital, and social media, inspiring Indian households to embrace mindful cooking and healthier living with Freedom Refined Sunflower Oil. The brand’s guiding philosophy, “Eat Healthy and Live Healthy”, resonates with Dravid’s own approach to life, defined by conscious choices, balance, and perseverance both on and off the field.
Dravid said, “I have always believed that discipline and mindful habits are the cornerstones of a fulfilling life. Freedom Refined Sunflower Oil brings those values into the kitchen—inspiring people to lead an active and healthy life, without losing out on taste or nourishment. In my own home, ‘Freedom’ has become a trusted part of our meals, encouraging healthier and happier living. What we eat directly shapes how we feel, and I’m proud to partner with a brand that motivates families to eat consciously and enjoy every bite together.”
GEF India senior vice president, sales & marketing P. Chandra Shekhara Reddy added, “We are honoured to welcome Rahul Dravid to the Freedom family. His diligence, balance, and consistency mirror the values we uphold as a brand. We provide oils that are nutritious, light, and flavourful — helping families adopt healthier habits.”
GEF India head of marketing Chetan Pimpalkhute expressed, “Having Rahul Dravid as the face of Freedom Refined Sunflower Oil is truly special. His dedication, balance, and mindful approach to life perfectly reflect our brand’s philosophy of ‘Eat Healthy and Live Healthy.’”
