SEAGRAM’S Royal Stag Packaged Drinking Water has unveiled its festive campaign #CelebrateLarge, Hum Hain Generation Large, Humaara Har Celebration Large, celebrating the spirit of togetherness, technology, and self-expression. Festivals, the brand notes, are the perfect occasions for the youth to create lasting memories and truly “Live It Large.”
Building on Royal Stag’s enduring philosophy of inspiring Generation Large, this year’s campaign introduces a tech-driven, AI-led experience that blends innovation with culture, placing consumers firmly at the heart of the celebration. The campaign seamlessly fuses the aspirations of today’s young generation with the brand’s Live It Large ethos.
At the centre of the campaign is a regenerative AI initiative that reimagines how India shares festive greetings. Using advanced voice synthesis and AI video generation, Royal Stag offers fans the chance to create personalised video greetings alongside Rohit Sharma. Designed as a natural, conversational experience, these hyper-realistic greetings transform festive wishes into personal moments of connection, a true reflection of the #CelebrateLarge spirit.
Enhancing this innovation is a 3D Festive Map, an AR-led interactive experience that brings the #CelebrateLarge philosophy to life through immersive visuals and storytelling.
Adding another dynamic layer to the campaign, India’s T20 captain Suryakumar Yadav shares curated recommendations inspired by the country’s vibrant festive energy. Covering key aspects of celebration — gifting, food, fashion, and music. The campaign is powered in partnership with Gaana, extending the festive experience through music and creativity.
ENIL CEO Yatish Mehrishi said, “Festivals in India are about culture, expression and togetherness, and music is what makes these moments even more special. At Gaana, we are excited to partner with Seagram’s Royal Stag on the #CelebrateLarge campaign, which is reimagining the festive experience through technology, creativity and innovation. This collaboration is about inspiring today’s generation to make their celebrations more personal, expressive and truly larger than life.”
