BOWLERS, the dog nutrition brand from Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL) has launched a new campaign featuring brand ambassador Shubman Gill, celebrating the unbreakable bond between pets and their parents.
The film draws a parallel between cricket and pet parenting, suggesting that just as every batsman needs a bowler to win, every pet needs a devoted parent who provides the right balance of nutrition, companionship, and love. Bowlers aims to ensure every pet receives the nutrition they deserve to thrive.
In a refreshing twist, the campaign features Gill not as a batsman but as a bowler, symbolising how pets are “bowled over” by the love and care of their parents. Using cricket’s iconic bowler-batsman partnership as a metaphor, the film celebrates the idea that just as no game is complete without teamwork, a pet’s wellbeing depends on the care and attention of its parent.
This collaboration with Gill marks the start of an exciting phase for Bowlers, with a series of campaigns planned through the coming months. Pet parents across India can expect interactive digital experiences, regional engagement programmes, and contests featuring exclusive signed merchandise from Gill.
The campaign will also feature extensive presence across OOH, radio collaborations, sampling with RWAs (Resident Welfare Association), cricket tournaments and cinema advertisements, aiming to create widespread awareness about the importance of balanced nutrition.
APS, ACPL business head Nitin Kulkarni said, ” Our partnership with Shubman Gill marks an exciting milestone in Bowlers’ journey to make quality pet nutrition synonymous with pet care across India. With pet ownership rising across metros and expanding into tier 2 and 3 cities, Shubman’s influence and aspirational connect align seamlessly with our vision of making premium, science-backed nutrition accessible and affordable to pet parents nationwide. His values of discipline, performance, and excellence mirror what we stand for at Bowlers, and every product reflects our commitment to quality, safety, and the well-being of dogs nationwide.”
Gill added, “Just like athletes rely on optimal nutrition for peak performance, our pets deserve balanced, science-backed food to live healthier, happier lives. I am thrilled to partner with Bowlers to inspire a new era of mindful pet parenting across India.”
