BHARTIYA CORPORATE PREMIER LEAGUE (BCPL) has announced that Sourav Ganguly, former India captain and one of the nation’s most revered cricketing icons, will serve as its official brand ambassador for the upcoming season.
Conceptualized as India’s most prestigious and aspirational sporting platform for working professionals, BCPL aims to transcend office boundaries bringing together professionals from diverse industries to compete, collaborate, and celebrate the unifying spirit of cricket, a media release said.
The 2025 season will feature 10 city-based teams comprising employees and professionals from across the country, who will compete for the coveted BCPL Championship title.
The appointment of Ganguly underscores the league’s commitment to excellence and leadership. His trailblazing captaincy and fearless approach to the game mirror the values at the heart of BCPL’s vision.
The upcoming season will also feature a prize purse of Rs 3 crore. In a move that further professionalises the competition, players will be selected through a franchise-style team auction, with salaries ranging from Rs 2 lakh to Rs 15 lakh per season.
Ganguly said, “I have always believed that the lessons learned on a sports field are invaluable in any professional sphere—teamwork, handling pressure, and the zeal to win. The BCPL is a fantastic initiative that brings the excitement of cricket to the corporate world. It’s a platform to unearth talent, foster team spirit, and promote a healthy work-life balance I am thrilled to be a part of this journey and look forward to seeing India’s working professionals become cricketing champions.”
BCPL organizing committee chairman Saurabh Jha shared, “Our vision for BCPL is to build a community where the common workforce of India can shine beyond their professional roles. We want to create an unforgettable experience that blends the thrill of high-stakes cricket with the spirit of work culture in India. Having a legend like Sourav Ganguly as our Brand Ambassador is a monumental honour. His name is synonymous with leadership and integrity, and his presence will undoubtedly inspire every player and team associated with the league.”
BCPL chief marketing officer Muhammad Muzammil added, “BCPL isn’t just a tournament; it’s a celebration of the spirit that drives India Inc. We are creating a high-energy, engaging platform that will captivate audiences nationwide. This league offers a unique opportunity for brands to connect with a highly aspirational and influential demographic in a dynamic and authentic setting. We are building more than a league; we are building a legacy.”
