AMSTERDAM: VEON Ltd, a global digital operator that provides converged connectivity and online services, announces that Tamasha, its leading digital entertainment platform in Pakistan, has secured digital streaming rights for all major International Cricket Council’s (ICC) tournaments throughout 2024 and 2025.
Tamasha, Pakistan’s largest homegrown OTT platform with more than 60 million unique viewers over the past year, will digitally broadcast the highly anticipated ICC Men’s T20 World Cup 2024, ICC Champions Trophy 2025, ICC Men’s Test Championship, and all Women ICC events on its Android and iOS apps and website.
“Cricket is a national passion in Pakistan, and we’re delighted to bring the ICC tournaments digitally to fans across the country,” says Aamer Ejaz, chief digital officer at Jazz. “Our ambition is to engage with our customers for the entire 1,440 minutes that make up each day. Tamasha, Pakistan’s most user-friendly streaming platform which delivers exceptional content is a key part of that strategy. We’ll ensure Pakistani fans don’t miss a single moment of cricket’s biggest events.”
Tamasha has attracted over 50 international and local advertisers over the past year, positioning it as a top choice for brand partnerships in the country’s local OTT space. This shift also reflects the changing landscape of Pakistani viewership, as the audience is increasingly moving away from traditional TV and adopting digital streaming.
Launched by VEON Group’s digital operator Jazz in November 2021, Tamasha is accessible to every mobile broadband user in Pakistan. Through its digital operators, VEON Group offers a variety of digital products and initiatives across entertainment, financial services, digital health and education. As of March 2024, VEON serves more than 110 million total monthly active users across its proprietary digital products and services such as Toffee, Tamasha, BeeTV, KyivstarTV, SIMOSA, myBL, JazzCash, Simply, Izi, BeeCloud and Helsi.
