NIKE AND MARTINE ROSE have unveiled the latest chapter in their long-standing collaboration, a vibrant collection of apparel, footwear, and accessories that celebrates the world of esports and the gaming community.
The Nike x Martine Rose Sport collection draws inspiration from the inclusive spirit of gaming, a global arena where anyone can compete, connect, and belong, reflecting a progressive vision of what sport can be and who it represents.
Celebrating gamers as the heroes of a new-age arena defined by focus, creativity, and precision, the collection continues Nike and Martine Rose’s eight-year partnership, known for reimagining familiar ideas and pushing the boundaries of convention.
The campaign embodies Rose’s enduring fascination with the intersection of sport, identity, and culture, spotlighting elite gamers such as Ana, Billy Mitchell, Scarlett, SonicFox, and TenZ. The visuals pay homage to classic Nike advertising, reinterpreting the energy of vintage athlete portraits through a modern, digital lens.
Rose said, “Gaming is a new lens into how we view sport, and I want to help expand that lens. I’ve always been interested in finding the corners of mainstream cultures and shining a light on them through fashion, and this collaboration with Nike offers a unique opportunity to do that in a way that’s authentic to gamers and their communities.”
Rose added, “The world of competitive gaming informed every aspect of our new collection. As with any sport uniform, each piece is fit for purpose and has to suit the task. This apparel line is all about comfort, mobility and flexibility. We really wanted the collection to have this relaxed mood both inspired by gamers and made for the way they compete.”
