Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men’s T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.
Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.
USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024.
The ICC tournament will commence on June 1st with the opening match scheduled between USA and Canada in Dallas, TX. As co-hosts of this major ICC event, the USA will make its debut appearance in this global championship.
“The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024,” Jayen Mehta, managing director of Amul, said in a statement.
“Amul has been associated with the South Africa team in the 2019 ODI series and 2023 ICC Cricket World Cup. We are proud to further strengthen our association with the South Africa men’s cricket team and wish them all the best for the T20 World Cup,” said Mehta on the association with the Proteas.
Having initiated their association with international cricket back in 2011 through the Netherland’s cricket team, Amul has maintained a strong bond with the sport by supporting various international teams in numerous ICC events.
“Amul is one of India’s most iconic and trusted dairy brands and will feature on the leading sleeve of the Proteas World Cup playing kit,” said Cricket South Africa.
Venu Pisike, chairman of USA Cricket, expressed his pleasure by stating, “We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.”
Mehta added: “Milk is the world’s original energy drink and is consumed by sportspersons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in USA and now we are pleased to announce the launch of Amul Fresh Milk across America. The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”
With Amul’s support and recent 4-0 series victory against Canada, the USA men’s cricket team will look forward to making a statement in the upcoming T20 CWC 2024 at home.
