Leading Indian wearables brand boAt has signed cricketer Yashasvi Jaiswal as its new brand ambassador.
Yashasvi joins the brand’s roster of brand ambassadors that include Hardik Pandya, Tilak Varma, and Jemimah Rodrigues.
With this association, Yashasvi will feature in the brand’s upcoming marketing campaigns and initiatives endorsing its diverse range of products.
Aman Gupta, co-founder of boAt noted, “We are absolutely delighted to welcome Yashasvi Jaiswal to boAt. Together we have a shared passion for Innovation and Excellence. His journey to success remarkably mirrors boAt’s own path – fuelled by ambition, relentless hard work, and a constant pursuit of excellence. Together, we’re excited to embark on this adventure and inspire young people to chase their dreams with unwavering determination.”
boAt unveiled the new collaboration in a video featuring Yashasvi and Gupta. It showcases their humorous exploration of various in-trend campaign launch concepts pitched by agencies. Their reactions to these quirky and unconventional ideas add a light-hearted twist, cleverly mocking the prevalent tactics often used by brands in their quest for virality. The video effectively announces Yashasvi as the newest boAthead.
Yashasvi’s recent exploits in the Test series against England were nothing short of extraordinary, solidifying his position as one of cricket’s brightest young stars. He amassed a staggering 712 runs, including two double centuries, and played a pivotal role in securing victory for his team.
Founded in 2016, boAt has a strong online presence and retail footprint across India.
