STAMFORD, Conn.: The new baseball season is here, and Major League Baseball has a new big league partner.
BlueTriton Brands have been announced as the Official Water of MLB for at least the next three years and will be activating at MLB Jewel Events, including the All-Star Game presented by Mastercard and the World Series presented by Capital One.
BlueTriton Brands, a leading provider of water products in the US, plans to utilize its new status as a sponsor of MLB to create special offerings and activations for fans. Throughout the season and across the country, BlueTriton Brands plans to create special opportunities through its regional spring water brands – Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills and Arrowhead – as well as the Pure Life brand.
“Since the earliest days of professional baseball, three of our brands – Poland Spring (est. 1845), Deer Park (est. 1872) and Saratoga (est. 1872) – were already hydrating the masses,” says Kheri Tillman, chief marketing officer for BlueTriton. “Just as MLB has been integral part of American culture for over 120 years, our refreshing water has been a family staple for countless generations of American families. It only feels natural that one of America’s beloved water companies joins forces with America’s favorite pastime.”
