Himalaya Wellness has announced the launch of Remember Her Face, a new campaign unveiled as part of its fourth consecutive year of association with the RCB Women’s team.
At the core of the campaign is a digital video commercial (DVC) that shifts focus from established stars to the emerging generation of women’s cricketers. The film captures authentic moments of raw talent from neighbourhood practice sessions to structured coaching drills as RCB players Smriti Mandhana, Richa Ghosh and Shreyanka Patil mentor young girls. Built around the idea “Remember Her Face”, the narrative highlights that greatness often begins long before recognition and applause follow.
The campaign is anchored in the Himalaya 1derWoman Initiative, which has been training and coaching girls across India, helping create pathways and opportunities for aspiring women cricketers.
Himalaya Wellness business director – consumer products division Rajesh Krishnamurthy said, “This is the fourth year of Himalaya’s collaboration with RCB Women’s team marking an important milestone for us. As women’s cricket enters a defining phase in India, we’re proud to back initiatives that empower young girls and create impact beyond the field.”
Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan shared, “At Himalaya Wellness, we believe confidence is built early through opportunity, encouragement, and belief. The 1derWoman initiative reflects our commitment to nurturing young girls to step forward, by giving them the platforms, visibility, and support they need to pursue their potential.”
Explaining the creative thought behind the film, 82.5 Communications EVP & Head (South) Naveen Raman expressed, “‘Remember Her Face’ celebrates the next generation of women cricketers, new faces ready to be seen, celebrated, and remembered. We at 82.5 Communications are proud to shape this for the fourth consecutive year with Himalaya Facecare and RCB.”
