MUMBAI: TAM Sports has released the TAM Sports – IPL 17 Advertising Update, which has analysed data from the first 15 games of this year’s 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
The points (for 15 Matches) that are covered in this report include:
· Indexed growth of IPL 17 over IPL 16
· Count of Categories, Advertisers and Brands IPL 17
· Top Categories and Advertisers of IPL 17
· New Categories and Brands in IPL 17 compared to IPL 16
Count of channels during IPL 17 are 24 and during IPL 16 it was 25.
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
>IPL 2023: 31st Mar’23 to 4th Apr’23
>IPL 2024: 22nd Mar’24 to 26th Mar’24
Indexed Ad Volume Growth on Television for IPL 17 Vs IPL 16 (15 Matches)
> Television Advertising for IPL 17 observed growth in ad volumes/per channel of 1% compared to IPL 16.
Top Categories and Advertisers of IPL 17 and IPL 16 (15 Matches)
> The top 5 categories present in IPL 17 together covered 52% share of ad volumes with Ecom-Gaming leading the list. Also, throughout all the 15 matches of IPL 17, Ecom-Gaming dominated the category list.
> Ecom-Gaming and Pan Masala were the common categories between IPL 17 and IPL 16.
> Among the Top 5 Categories in IPL 17, 2 of them were from Food & Beverages Sector.
> In Advertisers, Sporta Technologies secured 1st position from Match 01 to Match 07 and Parle Products was the leading advertiser from Match 08 to Match 11 during IPL 17.
> Together, the top advertisers added 37% share of ad volumes in IPL 17.
> Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 & IPL 16.
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (15 Matches)
> In the 15 matches of IPL 17, there were 36 new categories and 73 new brands present compared to the same no. of matches in IPL 16.
> Parle Food Products and Airtel Xstream Fiber secured 1st and 2nd positions among th 73 new brands present in IPL 17.
