REEBOK has announced a multi-year partnership with global recording artist KAROL G as it ushers in a new era for Reebok Classics. Under the collaboration, KAROL G joins the brand as a global ambassador and will play a central role in Reebok’s storytelling, content creation and worldwide activations. She also fronts the brand’s new global campaign, Born Classic. Worn for Life.
As KAROL G continues her rise as one of the most influential artists of her generation, Reebok aims to amplify its Classics portfolio by drawing on her distinct sense of style and cultural impact. As part of this renewed focus, Reebok is reintroducing its lifestyle sneaker silhouettes crafted in 100% genuine Garment Leather. The collection will be available in both unisex and women’s-only designs, targeting a new generation with trend-led, style-first footwear offered at accessible price points.
The Reebok Classics SS26 Garment Leather collection will go on sale on 18 February. The launch lineup includes the Workout Plus (unisex, $85 MSRP), Freestyle Lo (women’s, $75 MSRP), Club C 85 (unisex and women’s, $85 MSRP) and the Classic Leather (unisex and women’s, $85 MSRP). Reebok Classics will continue to release additional colourways and model updates, blending contemporary trends with the brand’s heritage designs.
The Born Classic. Worn for Life. campaign marks the beginning of a new chapter for Reebok Classics. Shot by renowned photographer Renell Medrano, the campaign film pays tribute to some of Reebok’s most iconic cultural moments and the women who shaped them from Princess Diana’s understated style and Jane Fonda’s fitness legacy to Cybill Shepherd’s on-screen elegance reimagined through the lens of today’s global icon, KAROL G, according to the media release.
Reebok CEO Todd Krinsky said, “’Born Classic. Worn for Life.’ celebrates the enduring influence of Reebok Classics, connecting the brand’s heritage in footwear excellence with icons from past and present. With Karol at the forefront, we’re redefining how a new generation experiences the legacy of Reebok Classics through individuality, confidence, and style.”
KAROL G added, “I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go.”
