TMT BARS MANUFACTURER Shyam Steel has signed Indian women’s cricket team captain Harmanpreet Kaur as its brand ambassador, marking a move to strengthen the brand’s connect with modern home-builders.
Under the partnership, Kaur will also front the company’s digital home-building platform Apna Ghar, which supports homeowners across the entire construction journey from planning and material selection through to execution and final handover.
The collaboration has been facilitated by KPRD Fiberboard Advertising and will be activated across Shyam Steel’s core markets.
Shyam Steel director Lalit Beriwala said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur. As a brand, we have always stood for strength with purpose, and Harmanpreet’s leadership on and off the field reflects this philosophy in its truest sense.”
Kaur added, “I am proud to associate with Shyam Steel and its Apna Ghar initiative — ‘Neev Se Pravesh Tak’, a one-stop solution for all home-building needs, which supports families in making informed and responsible decisions while building their homes. The brand’s vision of building a stronger India, backed by purpose and responsibility, resonates deeply with my own journey as a sportsperson and leader.”
