IXIGO, India’s AI-driven travel platform, has extended its partnership with Indian cricketer Rohit Sharma for a second year, continuing his role as the brand ambassador for ixigo Trains. Sharma was first onboarded in November 2024 and remains a key face of the platform.
Over the past year, his association has helped ixigo Trains strengthen its brand recall and relatability among users. The campaign portraying Sharma as a playful, rapping ticket inspector resonated strongly, driven by contemporary storytelling and a sharp focus on core features such as live train status, route updates, seat availability and a seamless booking experience, per the media release.
The renewed collaboration underlines ixigo Trains’ focus on trust, reliability and innovation in rail travel, supported by user-centric offerings including free cancellation, food on trains, alternate travel plans and refunds.
ixigo Trains CEO Dinesh Kumar Kotha said, “Rohit’s association with ixigo Trains has been truly special. His leadership, credibility, and national appeal have helped us strengthen our engagement with millions of users across India. Over the last year, his presence has added fresh energy to our brand and amplified our mission to make train travel simpler, smarter, and more dependable. We are excited to continue this journey together and build on the strong momentum we’ve created.”
Sharma added, “I’m excited to continue my association with ixigo Trains. The brand is solving real problems for travellers through simple and impactful solutions. I look forward to being associated with ixigo as they continue to push the boundaries of innovation in train travel.”
