LUCKNOW SUPER GIANTS (LSG) have announced JK Super Cement, from the house of JK Cement, as their principal sponsor for the upcoming Indian Premier League (IPL) 2026 season.
The partnership brings together two prominent homegrown brands with strong roots in Uttar Pradesh, reflecting a shared commitment to the state and its communities.
Through this collaboration, JK Cement and LSG are set to introduce a range of fan engagement initiatives across Uttar Pradesh, blending the region’s industrial legacy with its enduring passion for cricket.
JK Cement managing director Dr Raghavpat Singhania said, “Cricket is not merely a sport — it is the heartbeat of Uttar Pradesh. Our organisation has been a steadfast supporter of cricket for decades, with a clear vision to nurture and strengthen the sporting ecosystem from the grassroots level upward. Partnering with the Lucknow Super Giants marks a natural progression of this commitment. We are thrilled to support a team that represents our home state, and we remain dedicated to providing a platform for local talent to shine on the global stage.”
JK Cement joint managing director and CEO Madhavkrishna Singhania commented, “At JK Super Cement, our promise has always been to stand by the home builder through every stage of construction, catering to all their needs to Build Strong. In the same spirit, we are here to support the Lucknow Super Giants. Just as we provide the strong foundation for a safe home, we aim to be the strong support system for LSG as they head into the tournament. We are confident that this partnership will amplify our brand presence and we are delighted to stand with Lucknow Super Giants as Principal Sponsors as together we BUILD STRONG fan connections and engagements”
RPSG Sports Private Limited CEO Vinay Chopra added, “We are thrilled to welcome JK Super Cement as the Principal Sponsor for Lucknow Super Giants in the upcoming IPL 2026 season. This partnership unites two proud sons of Uttar Pradesh—JK Cement, a cornerstone of India’s construction industry, and LSG, the heartbeat of our state’s cricketing passion, both embodying resilience, strength, and unwavering ambition. Together, we will BUILD STRONG foundations for success, amplifying fan connections and nurturing local talent on the national stage, much like JK Super Cement supports home builders every step of the way. This collaboration celebrates our shared roots and promises an exciting journey ahead for LSG supporters across the nation.”
